Google: If you fail, fail fast.
February 25, 2011 §
At this point, you can only expect brilliance from Google and when you don’t, you get over it fast. Remember Google wave? Do you still care about Google buzz? These were Google failures, but the impact of these failures, especially on Google, were minimal. One of the reasons Google has become such a successful and innovative organization is due to their mantra “Fail fast, fail smart.” They’re not fearful of new ideas and more importantly, they’re not fearful of executing these new ideas, full force until they are successes (Gchat, Google Docs, Google Earth, etc, etc, etc) or until they fail, in which case Google gets over it, fast.
Any company, but especially non-profits can learn from Google’s theory in failing fast. Go forward with good ideas, but if it doesn’t work, move past it and move past it fast.
On a slightly different note, one of Google’s latest successes, Demo Slam, is one of the best campaigns I’ve seen in awhile. It allowed every day google users like you and me to participate and apparently, every day google users like you and I are brilliant. I’ve spent a good amount of time watching every presentation and loving each one. If you haven’t already, check it out.