PSA Makes Me See (RED)
January 6, 2011 § Leave a comment
PSAs (Public Service Annnouncements) have a strange place in our media today. Without a doubt there are issues we need to get out, but after years of being bombarded with “Change your smoke detector!” “Don’t spread germs!” “Smoking kills!” “Don’t join a gang!” “Guns kill!” etc, and etc, we often ignore these advertisements that surround us everywhere all day. In fact, we often TRY to ignore them, to the point that when something is really important we are now strapped into our blinders and walking quickly by.
It is getting tougher to reach the general public audience since we have so many distractions these days and finding new ways to do this is no easy feat. One of the greatest things about this new sort of surge of non-profit advocacy groups that has been blowing up as of late are the innovative ways they are getting information out to the public. (RED) and its sister non-profit ONE (shout out to my friends at ONE) have been doing a fantastic job of just that: getting the public involved, concentrating on how we, the people, can make a change, and most importantly getting the public to care.
Yes, this PSA is made great by the tons of celebs that grace the ad, but it is more than that. It is made to make you stop, watch, think, and continue thinking. And honestly, it’s not everyday that a PSA makes me care enough to actually blog about it. ‘Nuff said.