My love/hate relationship with Nike
June 13, 2010 § Leave a comment
I have always had a strange relationship with Nike. When I was 12, I was under the impression that they were one of the most evil corporations in existence. More than 12 years later, I am still under the impression that they have never really taken huge steps forward in stopping their usage of sweatshops and child labor. However, now being 12 years older, I begin to see the grey area that appears. They are giving impoverished areas of the world jobs, yet if they claim to be giving fair wages, why do they not disclose information on their actions overseas?
But I digress. While I have been inherently avoiding all Nike products for the last few years, I still love their marketing. And even more, their charitable projects through the Nike Foundation. What has made Nike such a successful company has been their focus on marketing and when you apply this attitude that focuses so much on creativity and messaging towards social issues, you get amazing projects from The Nike Foundation such as The Girl Effect.
The Girl Effect is a prime example of what happens when you work for a corporate company so focused on marketing and design and allow this same focus to roll over towards a nonprofit situation. The Girl Effect not only raises money to help empower girls throughout impoverished areas around the world, but also works on creating an educational movement by catching peoples eyes and telling emotional, sincere stories.
The Girl Effect should work as a reminder to many nonprofits that it is not only about the services you provide, but also the people you can educate along the way. Without proper knowledge of the problems you are trying to solve, it is impossible for anyone to care about the issue and feel motivated enough to take action. By demanding people’s attention through clever marketing and good design, it becomes easier for people to spot problems before they arise and to have that passion to become involved.